Online shopping is spreading like a wild fire in the Pakistani market as the trend is captivating attention of youngsters who are the most active internet users. Currently Pakistan has around 30 million internet users and more than 80% of internet users spend more than an hour online. There are no stats available about the online shopping in Pakistan except that the market size of e-commerce is around $30 million per year which is continuously rising. The figures are very positive since it is a great addition to our deteriorating economic situation. E-commerce can have the power to provide commendable share to the economy and also offer diverse opportunities to the buyers for shopping advanced and latest trending products at affordable prices.
Online Marketplaces are major attractions
Online shopping in Pakistan is getting popular since the arrival of various marketplaces and e-stores. Various brands have also turned towards their e-store launch witnessing the rise of online shopping. People’s response to online shopping sites is phenomenal as they can find huge range of products from different brands all under one roof. The new emerging online marketplaces such as Getnow and Shopdaily are able to attract large flocks of customers who want to buy latest fashion apparels and accessories at discounted prices. These marketplaces are providing diverse range of products under one roof which is a major attraction for online shoppers.
Discounts & Deals
Pakistanis are always looking for cheap and affordable products but they should also meet their standards. Hence, the main source of attraction for online shoppers is the valuable deals these online sites provide. They offer you high quality branded products at cheaper rates through various deals and discount seasons. People actually wait to shop until they find a good deal on the required product. The peak products for deals are mobiles, laptops, makeup and hair care accessories, clothing, fast food and electronics too.
Distinct Categories Available
There is an ample chance that you visit an online marketplace for buying a mobile or your favorite brand lawn and end up looking for distinct products that you might have not thought about before. For example, if you want to buy a mobile phone from Getnow.pk and you find out they are having a sale on solar power banks and you suddenly realize the need to have one. So you end up buying both at very feasible prices. Hence, there are extensive categories of products which shoppers are not aware of and they find them through online shopping.
Convenient Shopping Experience
Pakistan has flooded roads with traffic and markets are always saturated with shoppers. Hence, people feel very comfortable to shop online their favorite products as they can buy at the same or lower price and receive free delivery to their doorstep.
Additionally, you can always order online for products from another city with free home and cash on delivery service. These convenient and time saving options are a great motivational aspects for the increase in online shopping in Pakistan.