Arab News Launches Pakistan Edition As Part Of Global Expansion

Arab News Launches Pakistan Edition As Part Of Global Expansion

Award-winning journalist Baker Atyani leading new online service, which will focus on improving mutual understanding between Islamabad and the Middle East

ISLAMABAD (Feb. 9, 2017): Arab News, the Middle East’s leading English-language daily, today announces the launch of a Pakistan online edition, as part of the newspaper’s ongoing global and digital expansion. The service, available in English at www.arabnews.pk, covers news and views from Pakistan and the wider region, with an especial focus on Islamabad’s ties with Saudi Arabia and the Arab world.

It is updated daily by a multimedia news-gathering team led by the award-winning journalist Baker Atyani, head of Arab News’ Southeast Asia bureau.www.arabnews.pk site is the first of a series of country-specific online editions that the newspaper is planning to launch, and is part of the brand’s “more digital, more global” strategy which was announced last year.

The launch event was held at Marriott Hotel Islamabad and was attended by Pakistan’s Federal Minister of Defense Khurram Dastagir Khan as Chief Guest, Ambassador of United Arab Emirates H.E. Hamad Obaid Al Zeeabi, Spokesperson US Embassy Ricard Snelsire, Andrew Cuff Deputy Head of Communication UK Embassy, DG Rangers ArshidJaved, foreign dignitaries, and other political party and media representatives.

Faisal J. Abbas, Editor-in-Chief of Arab News, said that the new service aims to develop “a two-way conversation with an extremely important target market for us,” citing the strategic significance of Pakistan and the historic ties it shares with Saudi Arabia and the Middle East in general.

“Arab News is already a recognizable brand among many Pakistanis, given its deeply-rooted relationship with the huge expat community in Saudi Arabia, where our newspaper was founded in 1975. There are numerous shared ambitions, opportunities and areas of common interest between Pakistan and Arab countries — from religion and culture, to defence and trade ties. All of these areas will be covered extensively by our new dedicated digital service,” concluded Abbas.

The Arab News Pakistan digital edition will have its base in Islamabad, and will managed by the newspaper’s Southeast Asia bureau chief Baker Atyani.Atyani said that www.arabnews.pk would help throw light on a part of Asia which is not always well-understood by English-speaking audiences.

“It is an honor and a big responsibility to be handling this exciting project for Arab News. It is a natural extension for an already influential brand into a geographic area which is extremely important and badly misunderstood.”said Atyani.

Pakistan’s Federal Minister of Defense, Khurram Dastagir Khan while speaking at the event said: “I am delighted that Arab News has decided to launch a Pakistan Edition. I just see this as another very positive development for our country post an era of violent extremism faced a few years ago. In fact there was a double jeopardy because this violent extremism was coupled with crippling energy shortageswhich practically brought Pakistan to a halt. Many advanced industrialised countries had issued another crippling travel advisories not sending their citizens to Pakistan. Many foreign airlines had stopped flying to Pakistan, we were being slowly cut off from rest of the world. Isee the launch of the Pakistan Edition of Arab News as a sign of more connected, peaceful, normal Pakistan that is slowly coming into shape for all the hiccups – political and non-political that we continue to experience every day. I think it has been a re-emergence of Pakistan as a country after a dark period for which the people of Pakistan have to be given credit for their tremendous resilience.”

Arab News is part of the regional publishing giant Saudi Research and Marketing Group (SRMG). It has been the English newspaper of record for Saudi Arabia and the region for over 40 years.


ABOUT ARAB NEWS:

Established in 1975, Arab News is the leading Middle East English-language daily. Based in Jeddah, Saudi Arabia, the newspaper is renowned for providing the Arab perspective on international affairs via its network of reporters, opinion writers and analysts. It is considered the newspaper of record on major Arab affairs for a large number of global media outlets, governments and academic institutions. It can be read online at www.arabnews.com.

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