LAHORE, 20 SEPTEMBER, 2014: Pakistan’s biggest property portal, Lamudi.pk, held an interactive training session for all its real estate partners in Lahore. The focus of the seminar was to create awareness about increasing usage of social media and the growing e-commerce industry.
This conference was held at an auditorium in Arfa Software Technology Park, where Lamudi’s office is also located. This event proved to be a huge success with over 100 agents gracing it with their presence.
The agenda of the conference was to introduce the concept of digital marketing with a targeted focus on social media to the agents. Lamudi’s partners got to know about the effectiveness of online marketing and social media.
Moreover, the important part of the seminar was to train the agents on how to upload quality property listings on Lamudi.pk’s website. They were shown facts and figures of how a property listing with good quality images and detailed descriptions generates higher response and converts potential leads into actual sales.
The session ended with a scrumptious high-tea serving oven-hot pizzas, assorted sandwiches ranging from tuna to chicken to vegetable alongside hot cups of tea and mouth-watering chocolate fudge brownies.
Saad Arshed, Country Director of Lamudi.pk states: “There was a dire need of such a seminar to train our partners about the ongoing trends in the e-commerce industry. With the introduction of 3G & 4G internet services in Pakistan and the rising internet penetration, it is adamant to walk with the crowd otherwise your business will be swiped clean.
Hence, our agents needed to know about the true potential of the social media industry and the importance of uploading quality listings, so as to improve the response generated to them.”
Launched in 2013, Lamudi is a global property portal focusing exclusively on emerging markets. The fast-growing platform is currently available in 28 countries in Asia, the Middle East, Africa and Latin America, with more than 500,000 real estate listings across its global network. The leading real estate marketplace offers sellers, buyers, landlords and renters a secure and easy-to-use platform to find or list properties online. For more information, please visit www.lamudi.pk
About Asia Pacific Internet Group (APIG)
The Asia Pacific Internet Group (APACIG), a joint venture of Rocket Internet and Ooredoo, is the leading internet platform in Asia, supporting some of the top internet companies in the region. Founded by Rocket Internet in 2014, the APACIG’s mission is to promote innovation and entrepreneurship throughout Asia Pacific, as well as to support the development of a vibrant online culture. The APACIG’s network currently consists of 10 companies, operating in 15 countries.