Second Cup Coffee Company celebrated a successful launch of their new branch in Lahore this weekend on Saturday, May 7, 2016. Located on the central and popular Fashion Avenue, the café has a warm ambience with indoor and outdoor seating of up to 60 people.
The launch event was attended by socialites and renowned media personalities with Anusheh Asad as the host for the evening. Head of Trade of the High Commission of Canada to Pakistan, Allison Stewart, was also in attendance to perform the official ribbon cutting marking the opening of the Second Cup Gulberg branch.
Speaking at the launch, Owner of Second Cup Gulberg, Ahsan Raza, said:
I am thrilled with the response we have received from the media and public. The coffee chain business is expanding by the day in Pakistan and the growing presence is evident. There has been an evolution in the local demand with a shift from tea drinkers to coffee, and we are here to cater to that. Gulberg is the commercial centre of Lahore, hence the choice to open the new Second Cup branch here.
Second Cup Coffee Company is Canada’s largest specialty coffee retailer, proudly serving premium coffee and great opportunities since 1975. Over the past 40+ years, Second Cup has expanded globally to over 400 cafes in 30 regions. Second Cup cafés offer a variety of innovative and exclusive blends, espresso-based beverages and iced drinks, signature foods, indulgent treats and premium beverages in a warm and comfortable setting. Second Cup was launched in Pakistan in 2013 opening its stores in Islamabad, Lahore and Sialkot.